This is the link we didn't get to in class. It shows some hidden and overt (obvious) messages in logos and advertising. Think about how companies use a variety of techniques to intentionally market products to reach their consumers. Some of these techniques are subliminal and some are more overt. Consider how both types of techniques use figures and grounds (background) to communicate the intended message (see pages 142-143 in the text for more explanation of figures and grounds).
http://www.walletpop.com/specials/hidden-meanings-in-popular-logos
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